BT, Red Bull TV, Honda and Ladbrokes adopt Rovi Smart TV Advertising

Editor ©RapidTVNews | 22-12-2011

Rounding off an excellent 2011, online video advertising network provider Rovi has boosted its Smart TV Advertising programme with the addition of BT, Red Bull TV, Honda, and Ladbrokes.
The Smart TV programme was created to study how to effectively reach consumers via the growing number of Internet-connected devices in consumers’ homes, enabling companies to deploy capabilities like multimedia graphics and video as part of advertising campaigns running on HD TVs, Blu-ray Disc players and other connected devices.
The Rovi UK Smart TV programme includes Samsung Smart TVs and Blu-ray Players available now in the UK and BT, Red Bull TV, Honda and Ladbrokes now join Channel 4 in the initiative which will develop interactive campaigns to run on the Rovi Advertising Network.

“Smart TV is becoming a very serious proposition for advertisers in the UK, who are increasingly keen to test the medium and be first-movers in using the power of the new platform,” said Jon Hewson, advertising business director, EMEA at Rovi Corporation. “A number of major advertisers and agencies are already collaborating with Rovi to blaze the trail in the connected TV space and develop creative ways to connect with customers.”
“We continually evaluate new technology platforms to determine the best methods of interaction. The Rovi Advertising Network has the technological depth and the valuable research capabilities to provide us with additional understanding of how our consumers are choosing to interact with brands and what messages are most relevant in different environments,” added Justine Tate, senior online media manager, BT