Mexicans not happy with current TV offerings
Iñaki Ferreras ©RapidTVNews | 27-12-2011
Fewer than a tenth of Mexicans are happy with the TV services that they are being offered, a survey by The Mexican Federal Communications Commission (COFETEL) has revealed.
Considered a “strange means of consultation” by certain Mexican media outlets, and moreover a rhetoric exercise for Azteca and Televisa, the survey does however presents several revealing facts about the market and explains how ad sales in Mexico would finally make new players enter the market.
The bottle line is that only 9.8% of the 451 people who answered the poll consider broadcast TV’s offer in Mexico to be enough, while 86.7% believe that the advertising market is profitable enough to allow new companies to operate. Just under none in ten (89.3%) stated that it is beneficial to start a bidding process considering the rise in pay-TV services and other content distribution media.
But the report stopped short of stating that that some of these issues would become irrelevant given the imminent arrival of DTT.
Of all those asked whether one or two networks should start operating in the market, 81.8% said "two". In addition, 84.6% of those polled stated that in order to choose the winning offers, content promotion and access for independent producers should be considered.