DTH widens gap on cable in Brazil

Juan Pablo Conti ©RapidTVNews | 28-12-2011

Having trailed cable television operators until less than five months ago, Brazilian DTH broadcasters have now opened a 10-percentage-point lead over their rival pay-TV platform in terms of number of subscribers.

Of the 12.4 million homes that are already paying a monthly fee for a multichannel television service in the country, 54.1% have chosen a satellite provider, while cable companies have been selected by 43.9% of viewers.
According to the latest statistics published by the National Telecommunications Agency (Anatel), an additional 275,000 homes signed up to a pay-TV package during November 2011. This has taken the current national penetration rate of such services to 20.7% of households.
Between January and November 2011, the Brazilian pay-TV market grew by 27.4%. This was in line with previous Rapid TV News estimates that the sector is on course to repeat the record growth it registered in 2010, when it expanded by 30%.
Meanwhile, MMDS operators continued to haemorrhage customers, a trend that has been taking place for several consecutive months. The sector went from accounting for 3.2% of all pay-TV homes in the nation at the beginning of this year to just 2% at the end of November.