China launches first 3D TV channel
January 1st, 2012 - 18:04 UTC
by Andy Sennitt.
China’s first three-dimensional TV channel started trial broadcasts today, according to China Central Television (CCTV). The channel, China 3D TV Trial Channel, is jointly operated by CCTV and other five local TV stations in Beijing, Tianjin, Shanghai, Jiangsu and Shenzhen. People can watch 3D-effect programmes with 3D TV sets and wired high-definition digital TV set-top-boxes.
The channel broadcasts a total of 13.5 hours everyday from 10:30 to 24:00, with 4.5 hours of first broadcast and two rebroadcasts. The channel will be formally launched during the upcoming Spring Festival, or Chinese Lunar New Year starting 23 January.
Programmes of performing arts, sports, cartoons and movies with 3D effects will be broadcast on the channel, CCTV said. “The launch of the 3D trial channel is a significant step in the development of China’s television,” said Cai Fuchao, head of the State Administration of Radio, Film and Television. Cai added that the 3D TV channel can create a consumer demand worth hundreds of billions of yuan (1 yuan=US$0.158 ), if some of China’s 500 million TV sets are replaced by 3D ones.