Canal+ Spain drives on with Garage TV
Iñaki Ferreras ©RapidTVNews | 03-01-2012 Spanish satellite pay-TV operator Canal + is to launch Garage TV, a new channel dedicated to the world of motoring.
The channel will hit the starter button just as platform's Latin music channel 40Latino plays its final tune and will be available on the 'Selection', 'Selection +', 'Cine +', 'Sport +', and 'Premium +' 'Total +' and Total packages.
Garage TV channel is a concept aiming to combine contents related to all things automobile, analysing its entirety from the history of the driver to explanation of the brake mechanism, through the types of traction and lighthouses.
It began broadcasting in Argentina in 2005 and has since consolidated its diverse range of broadcasting programmes with the intention that they reach the widest possible audience. It became the first channel dedicated to the motor industry to start broadcasting in HD quality and boasts more than 14 million subscribers in Latin America and the United States.
The channel intends to review the use that the advertising industry makes of the motor world