MTG celebrates Viasat 20th with new premium HD channels

Editor ©RapidTVNews | 03-01-2012

International entertainment broadcasting firm Modern Times Group (MTG) has marked the 20th anniversary of its Viasat pay-TV services with a rebranding and launch of premium pay-TV HD film channels.
The launch of the four new premium pay-TV HD movie channels in Sweden, Norway, Denmark and Finland will take place on 1 March 2012 and will result in Viasat broadcasting a total of 11 such thematic channels across the region.
Viasat Film will show five exclusive premieres a week but the channels will also air a broad range of movies that have never been seen on television before. The launch will be backed up by a major pan-Nordic marketing campaign to support the rebranding and drive uptake of the new channels amongst cable, satellite and IPTV subscribers.
Explaining the move, Hans-Holger Albrecht, President and CEO of MTG said: “TV1000 has been a fantastic brand for us and lives on successfully outside the Nordic region but the time has come for a change in our home markets. The Viasat Film family of thematic movie brands in standard and high definition connects our operator brand with multiple genres of content, and mirrors what we have done successfully with our dedicated sports and documentary channels. We are encouraging viewers to create their own personal cinemas and bring the theatre-going experience into their homes.”
Viasat’s movie channel offering will therefore comprise Viasat Film and Viasat Film HD; Viasat Film Action and Viasat Film Action HD; Viasat Film Nordic and Viasat Film Nordic HD; Viasat Film Family and Viasat Film Family HD; Viasat Film Drama and Viasat Film Drama HD; and Viasat Film Classic. All of the channels will be available on the Viasat satellite pay-TV platform and also be distributed in IPTV and cable TV networks with which Viasat has agreements.
Furthermore Viasat say that it has entered into agreements with a combination of the major Hollywood studios and distributors around the world so that their respective content portfolios will be made available on the company’s linear pay-TV channels but also through the Viaplay online pay-TV service.