YOU On Demand increases distribution in China
Louise Duffy ©RapidTVNews | 04-01-2012 Chinese pay-per-view and video on demand (VOD) platform YOU On Demand has signed a carriage agreement with Cixi Broadcasting and TV Station in the province of Zhejiang to provide transactional video on demand (TVOD) and subscription video on demand (SVOD) services to Cixi's subscribers.
Cixi Broadcasting and TV Station currently has 300,000 cable users, with 160,000 VOD-ready customers to access YOU On Demand's library of Hollywood blockbusters.
Shane McMahon, YOU On Demand's chairman and CEO, said: "We're thrilled to become a part of the Cixi Broadcasting and TV Station family. We look forward to bringing their subscribers the best in hit movies in the comfort of their home."
Feng Lizhong, VP of Cixi TV Station and Cixi Cable, added: "YOU On Demand is a perfect fit for Cixi Broadcasting and TV Station. We look forward to working with them to provide top level entertainment for our customers."