DIRECTV Latin America passes 10M subs

Iñaki Ferreras ©RapidTVNews | 05-01-2012

DIRECTV Latin America has revealed rapid growth over the last twelve months and the satellite pay-TV platform has now over ten million clients.
Several factors contributed to this growth, such as the company's investment on DIRECTV Plus services—which include a set-top box that allows users to pause, rewind, record and store over 100 hours’ worth of content—and DIRECTV Plus HD, a set-top box that lets users view HD programming and store over 400 content hours.
As far as the distribution of DIRECTV's subscribers, DIRECTV Latin America owns approximately 93% of Sky Brazil, 41% of Sky Mexico and 100% of PanAmericana (Argentina, the Caribbean, Chile, Colombia, Ecuador, Peru, Puerto Rico, Venezuela and Uruguay). This means that DIRECTV PanAmericana and Sky Brazil reach over 7.28 million subscribers and Sky Mexico has around 3.82 million.
As for the platform's programming, it currently broadcasts the 38 games included of Spain’s national football league La Liga in addition to other seven games exclusively aired on DIRECTV Sports. The company is also preparing to broadcast the 2012 Olympic Games. The offer will include an assorted content catalogue with over six networks devoted to the event, with two of them available in HD.
The DTH operator is also said to be working on expanding its content and network offer with over 1,000 hours of exclusive sports programming in HD every year. Within the next few months it will be adding more HD networks and more exclusive sports and entertainment programs in HD: two of the six networks which will broadcast the 2012 Olympics will be available in HD for ITS subscribers.