Showtime for Brightcove, Roku cloud TV service

Editor ©RapidTVNews | 05-01-2012

Cloud content services provider Brightcove has teamed up with Roku to offer a new app to show popular content from leading US entertainment firm Showtime Networks.
The new Showtime interactive application for Roku devices will feature HD-quality promotional content from the critically-acclaimed series Shameless and the new comedy series House of Lies. The newly launched video offerings will feature free sample episodes and other content delivered directly to Roku devices via the Brightcove Video Cloud online video platform app
Showtime is the first organisation to take advantage of a newly released sample reference application built by Brightcove, Roku and interactive agency A Different Engine. The app is designed to make it easy for Brightcove customers to deliver content to the Roku platform, reducing the amount of time involved with user interface design, development and QA. The app also provides a user interface that follows Roku's navigation conventions and built-in connections to video cloud playlists. Publishers can also sell their apps if desired using Roku's subscription system.
"We are excited to work with Brightcove and Roku to promote some of our most popular programming to the fast-growing Roku community," commented David Preisman, Vice President of Interactive TV, Showtime Networks Inc. "Our strong relationship with Brightcove and use of the Video Cloud platform makes it easy for us to bring our video content to new platforms like Roku and expand the reach of our initiatives."