When China smiles at Telefe
Juan Pablo Conti ©RapidTVNews | 06-01-2012 Three original programming series by Argentine TV producers Telefe International (When you smile at me, A year to remember and The man of your life) will be adapted and distributed in the world's largest TV market.
The South American content producer, which has been busy exporting a number of its products regionally and internationally lately, has agreed a new deal with Idea Asia Media, a prodco described by the Cine&Tele industry news portal as specialised in adapting successful global formats for Chinese TV audiences.
It won't be the first time that Idea Asia Media adapts an original Telefe format: previous agreements between the two companies had involved the re-edition of The Successful Mr and Mrs Pells and Just in Time.
The latest content distribution deal comes after Telefe International reached similar agreements in France, Italy, Russia, Israel, Turkey, India, Colombia and Chile in the past few months.
The Argentine company will be hoping to announce further deals later this month, during the NATPE 2012 conference to be held in Miami, Florida.