Rovi opens storefront to OTT entertainment

Editor ©RapidTVNews | 06-01-2012

In the first of a series of moves intended to coincide with CES 2012, Rovi Corporation has updated its Entertainment Store end-to-end, white-label solution for over-the-top (OTT) storefront creation and management.
The enhancement will offer software development kits (SDKs) to streamline customer storefront launches and also offer new features such as DivX Plus Streaming and support for companies that wish to introduce UltraViolet compatible services.
The SDKs are designed to allow customers to define, deploy and update differentiated digital entertainment services with support for platforms such as connected TVs, Web stores, Blu-ray Disc Players, iOS devices, Android mobile devices, and game consoles including the Sony PlayStation and Xbox. The SDKs will also include development documentation and libraries so that users can employ the same underlying core certified by content owners while still delivering a customised storefront experience.
With the availability of DivX Plus Streaming, Rovi says that it can advance OTT entertainment by enabling the digital delivery of a Blu-ray Disc-like experience dynamically adjusting streams to deliver maximum visual quality based on available bandwidth, with also support for 1080p, subtitles, multiple language tracks, and trick-play functions.
In anticipation of new customer launches later this year in the UK, Rovi has also expanded its European content licensing program and Rovi Entertainment Store customer support services. an expanded features and device support, and reach of its white-label solution for over-the-top entertainment distribution
Explaining Rovi’s rationale behind the move Corey Ferengul, executive vice president of products said: “We believe the latest capabilities will help our customers rapidly deploy compelling and differentiated over-the-top services across tens of millions of connected devices from leading manufacturers, drive new revenue streams, and deliver a rich slate of features that allow consumers to fully immerse themselves in a highly personalised premium entertainment experience.”