LOVEFiLM loves British TV with ITV, BBC deals

Joseph O'Halloran ©RapidTVNews | 06-01-2012

After having bolstered its film content proposition for UK members in deals with Hollywood studios, online video provider LOVEFiLM has now firmed up its TV bouquets in deals with BBC Worldwide and ITV.
The LOVEFiLM Instant online TV and movie subscription streaming service is available on a range of internet-connected devices including the PC, Sony PlayStation3, Apple iPad, web-enabled TV sets and Blu-ray players and Microsoft Xbox 360 and is likely to come under increased pressure with the imminent arrival of Netflix into the UK and Ireland.

Combating this, the Amazon subsidiary inked content deals towards the end of 2011 with major studios such as Sony Pictures Television and Warner Brothers and with BBC Worldwide hopes to give members streaming access to content from ITV’s and the BBC's respective vast archives of shows, plus celebrated programmes commissioned by other British broadcasters.

The subscription video on-demand (SVOD) deal with BBC Worldwide will include content such as Doctor Who, Life On Mars, Spooks, and David Attenborough’s Planet Earth. ITV content will include Marchlands, Above Suspicion, Prime Suspect and Inspector Morse.
Commenting on the deals, Simon Calver, CEO of Amazon's LOVEFiLM said: "We are thrilled to be bringing together great British TV content with Europe's leading film subscription service. This gives LOVEFiLM an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms."
Added Lisa Rousseau, Head of UK and Ireland, Sales & Distribution, BBC Worldwide: "We're delighted to give LOVEFiLM's subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films." Martin Goswami, Director of Pay and Distribution ITV commented: "Partnering with LOVEFiLM's Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms."