Sony enters BBC connected TV fold

Joseph O'Halloran ©RapidTVNews | 08-01-2012

Following a debut on the Samsung connected TV platform in the summer of 2011 and then a similar roll out on Panasonic devices, the BBC News product for connected TV can now add Sony to its portfolio.
As revealed by Aaron Scullion, Executive Product Manager, BBC Future Media, the move is the latest development in the Corporation's digital development strategy to make TV products available across four screens. The News product is designed to complement the BBC’s live 24-hour news channel by providing a more immersive, web video-based experience which could be navigated via the remote control, furthermore used as a complement to web and mobile usage.
Aiming to keep in pace with the rapid uptake of connected TVs, Scullion added that the BBC is aiming to work with connected TV manufacturers to bring its product to their platforms as quickly as possible. Even though versions delivered to date have been compatible with the HTML standard, the product can be repurposed for a range of operating systems and next in line will be Virgin Media’s TiVo boxes which the incumbent UK cable MSO has launched with an aggressive marketing campaign.