LOVEFiLM chalks up two million members

Editor ©RapidTVNews | 09-01-2012

On the very morning that arch rival Netflix opened for business in the UK and Ireland, LOVEFiLM has revealed that it has racked up two million members for its online video offering.

The Amazon subsidiary says that the figures were driven by a record number of sign-ups in the fourth quarter of 2011. Only days ago, LOVEFiLM inked deals with the BBC and ITV complementing other recent deals with Hollywood studios including Sony Pictures Television and Warner Brothers.
To take Netflix on face top face, LOVEFiLM has introduced an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of £4.99 per month. Customers can access the LOVEFiLM Instant [service through a range of devices including PlayStation3, Xbox, iPad and a variety of other connected devices.
Commenting on the landmark, Simon Calver, CEO of Amazon's LOVEFiLM, said: "Customers tell us they love LOVEFiLM because of the value, choice and innovation we offer in subscription film and TV entertainment. We offer customers an unparalleled range of titles, including exclusively available blockbusters, with over 70,000 DVDs, Blu-rays, films, TV shows, video games and streaming alternatives conveniently available for customers to watch in the location of their choice. Our two million members can look forward to us adding even more world class content, in a variety of formats, to be delivered across an ever expanding range of digital platforms."