Netflix open up UK & Ireland service

Joseph O'Halloran ©RapidTVNews | 09-01-2012

Following an extended marketing campaign trailing its emergence, Netflix has finally begun its over the top (OTT) service in the United Kingdom and Ireland.

Conscious of what may make or break the service even before it begins, Netflix has spent the last three months busily signing deals with leading UK content companies, even prompting rivals to up their game inters of what they propose, and will come to market with a basic price of £5.99 in the UK and €6.99 in Ireland.
The service will offer at launch, a diverse range of content including films and TV programmes from All3Media, the BBC, CBS, Channel 4’s 4oD, Disney UK & Ireland, ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks.
Individual content items will include “The Expendables” and “Paul Blart: Mall Cop;” “Breaking Bad,” “24” and “90210;” previous full seasons of “The Only Way is Essex,” “Top Gear,” “The Inbetweeners” and “Torchwood;” and a documentaries, art house films and classics ranging from “The 39 Steps” and “The Aviator” to “Man on Wire,” “The Men Who Stare at Goats,” “The Princess Bride” and “Once.” That said it has also been widely rumoured that the leading content firms will hold back their most popular programmes from the OTT service.
Content will be accessible from a range of internet-connected devices capable of streaming from Netflix, including connected TVs, game consoles—principally the PlayStation3, Nintendo Wii and Xbox 360— Blu-ray players, tablets, mobile phones and live streaming media players.
"We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience," said Reed Hastings, co-founder and chief executive officer of Netflix. "Now, you can enjoy as many great films and TV programmes as you want, when you want, where you want, for one low monthly price with no contracts or commitments.”