TF1 paves French way to Outbrain
Pascale Paoli-Lebailly ©RapidTVNews | 10-01-2012
Global content discovery platform, Outbrain, has announced its launch into the French market with TF1’s online properties Plurielles and TF1 News.
Outbrain’s solutions are used to help and recommend people discover text and video content online. This is hoped to contribute toincreased page views and revenue as well asattracting new audiences to contents.
“As one of the first publishers to be using this innovative technology in France, we are seeing that Outbrain’s technology is having a real impact on our user engagement and allowing our readers to discover interesting online content,” said Olivier Abecassis, COO at e-TF1.
Following the opening of Outbrain’s European office in London at beginning of 2011, a French new office will be headed up by Franck Monsauret, formerly Senior Business Development Manager and Head of Media Department at Kewego for France, Belgium and Switzerland.
Outbrain is now installed on over 3.5 billion content pages worldwide, generating over 200 million monthly clicks. Its technology is already licenced in the US to CNN, AOL, Elle, MSNBC, USA Today and The New York Post, and in the UK to over 120 sites including Sky News.