Rovi rolls out cloud access to DVD and Blu-ray content

Editor ©RapidTVNews | 10-01-2012

In the second of its CES-related announcements, Rovi has launched the Digital Copy Solution enabling consumers to access physical DVD and Blu-ray Disc movie collections via the Cloud.
The new solution is designed to allow CE devices and PC applications to recognise a content item on physical disc, authenticate its origin, and then trigger access to a copy from a cloud-based library. Supported devices include HDTVs, Blu-ray Disc players, set-top boxes, game consoles, smartphones, tablets, and PCs.
Rovi Digital Copy Solution incorporates Rovi Media Recognition and Media Authentication Services and can be incorporated as a component of Rovi Entertainment Store, the company’s recently launched end-to-end, white-label solution for digital storefront creation and management. Significantly, the Digital Copy Solution supports the UltraViolet Digital Library, the secure content sharing mechanism that badly needs a shot in the arm.
Quoting Forrester Research, Rovi says that it is aiming to tap into a personal cloud services market worth $12 billion and be used by 196 million consumers. Furthermore it suggests that there is a growing demand for Internet-connected living room devices which will reach 540 million units worldwide by 2014.

“Consumers want to watch movies anywhere, while still getting value from the investment they have made in physical media. The Rovi Digital Copy Solution unlocks new value for consumers and helps them rediscover some of their favorite entertainment that can be enjoyed on many different devices via the cloud,” said Corey Ferengul, executive vice president of products, Rovi. “Rovi Digital Copy Solution can provide CE manufacturers, digital storefronts, and movie studios with an opportunity to acquire new customers, generate new revenue, and introduce more consumers to the flexibility and convenience of digitally delivered entertainment.”