More content, more platforms for growing UltraViolet

Editor ©RapidTVNews | 12-01-2012

Shrugging off criticism about the paucity of supported compelling content for the project to the digital locker to date, the Digital Entertainment Content Ecosystem (DECE) is proclaiming its UltraViolet project as a success.

DECE, a cross-broadcasting and TV industry consortium dedicated to creating a consumer-friendly open market for digital content distribution has revealed that in its first three months, more than 750,000 households have registered with UltraViolet to create and start using personal digital libraries to watch up to 19 UltraViolet-enabled titles.
The UltraViolet programme is designed to address the growing issue of running content legally across multiple platforms, empowering consumers to use multiple content services and device brands interchangeably, at home and on-the-go. UltraViolet’s specifications include a universal Common File Format for downloads, which allows consumers to copy playable files directly among multiple brands of registered apps/devices, even as they may run different UltraViolet-compliant Digital Rights Management (DRM) systems.
DECE says that he project will now ramp up with Hollywood studios announcing expansion of titles coming to market and with new applications on hardware devices.
Consortium members Sony Pictures Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment Group have announced the release of hundreds of additional UltraViolet-enabled titles in 2012, including new releases, catalogue and TV titles such as Moneyball, J. Edgar, Happy Feet 2, Tower Heist and Hop, along with theatrical catalog and TV titles, including The Town, The Smurfs and One Tree Hill Season 9, Chuck Season 5 and The Big Bang Theory, Seasons 1 and 2. Also, a sampling of additional UltraViolet-enabled titles planned for the UK in 2012 includes, Crazy Stupid Love, Midnight in Paris and Dolphin Tale.
In terms of new platforms, Samsung has announced that its Smart Blu-ray players will stream movies and TV shows stored in the cloud through a new Flixster online video application coming later in 2012.
UltraViolet users are currently able to access titles in their libraries on a wide range of Android/iOS devices, as well as PCs and Macs. Smart Blu-ray players will now also enable consumers to activate UltraViolet digital titles through the insertion of UltraViolet-enabled discs and will also use Flixster to allow consumers to access and stream their UltraViolet titles directly on their TVs. Additional device manufacturers are expected to announce new products that deliver UltraViolet benefits.
Commented Mark Teitell, General Manager and Executive Director, DECE, commented: "We have entered 2012 with significant momentum, thanks to a wide range of major companies, as well as innovative and fast-moving small ones, joining the list of UltraViolet implementers. In addition, the Hollywood studios have made a major commitment to expanding the list of UltraViolet titles coming to market in the year ahead. We believe the consumer value proposition will only strengthen as the availability of UltraViolet content expands and more retail outlets, apps and devices come on-board. As consumers begin to build digital libraries and take advantage of this open and interoperable platform, they will increasingly benefit from the convenience, choice and flexibility that UltraViolet will deliver to the home video market."