Channel 4 claims UK terrestrial TV share lead for 2011

Editor ©RapidTVNews | 13-01-2012

Putting the icing on the cake of an excellent twelve month period, Channel 4 has released data showing consolidated ratings across its channels delivered a higher growth in share than any other UK terrestrial portfolio in 2011. The UK's fourth national broadcaster grabbed an 11.6% share across Channel 4 Total, E4 Total, More4 Total, Film4 and 4Music, up 2% on 2010's portfolio share. Such a stake in the market was taken full advantage of by Channel 4's Sales House who took for the first time, and despite inclement economic conditions throughout the year, over £1billion in revenue across spot advertising, online, product placement and sponsorship. What made the figures more impressive was that 2011 was the first year in over a decade that the channel could not rely one Big Brother dominating the schedule. Indeed the absence of the UK TV landmark from its screens saw only a 0.2% dip year on year to 6.8% in the core channel's share. Indeed Channel 4 said that the percentage decline was the least pronounced year on year decline in core channel share for five years. Film4 posted the highest share growth amongst Channel 4's portfolio, with share rising from 1.19% in 2010 to 1.40% in 2011. More4 averaged1.22% for 2011, compared with 1.11% in 2010 and E4 averaged a 1.82% share across 2011, up from 1.79% in 2010. Its key audience of 16-34s, grew share by 8% year on year, achieving a 4.75% share of this demographic in 2011. Among individuals, E4, Film4 and More4 all feature in the top ten most watched digital channels for 2011 - in third, fifth and seventh place respectively. In terms of performance of individual programmes, the somewhat controversial Big Fat Gypsy series was a big fat winner for Channel 4 with the core programme delivering at peak 9.7 million viewers for a 32.8% share and the Christmas and Royal Wedding one-off specials delivering viewership of 7.246 million (25.6%) and 5.321 million (19.8%) respectively to fill out the channel's top three.