STARZ previews Spartacus online to cable, IPTV and satellite customers
Michelle Clancy ©RapidTVNews | 17-01-2012
Starz Digital Media is ratcheting up the furore over the second season of the STARZ Original series, "Spartacus: Vengeance," debuting on 27 January.
The premium cable network will sample the first full episode of "Spartacus: Vengeance" to more than 61.1 million multichannel households in the United States with select cable, satellite and telco STARZ affiliates, beginning 20 January. And, a new version of a Facebook game tie-in will soon offer a video preview.
Participating affiliates offering free on-demand sampling of the first episode include: Comcast's Xfinity, DIRECTV, DISH Network, Cox Communications, Charter, Mediacom, Massillon Cable TV/Clear Picture Inc., Antietam Cable, BVU and Click! Cable TV.
The first episode will be available online free for sampling beginning 20 January at www.starz.com/spartacus , on Facebook, and direct through select STARZ affiliates including Comcast's Xfinity TV, DIRECTV, DISH Network and Charter. Users on the go can also view the first episode on Comcast's Xfinity TV app for the iPad, iPhone and iPod Touch. In addition, AT&T U-verse, Comcast's Xfinity, Charter and DIRECTV will sample the first episode on their respective Facebook pages.
In addition, STARZ has launched a video sneak preview of its upcoming Facebook social game, Spartacus: Vengeance The Game, where viewers are able to "like" the game and sign up to be invited to play once the game is live.
The video teaser also coincides with a multi-affiliate sampling effort of the first episode of "Spartacus: Vengeance" starting on January 20 across multiple providers including on-demand and online platforms.
"We are thrilled to present a teaser video of Spartacus: Vengeance The Game on Facebook in advance of the official game launch and the highly anticipated second season," said Mara Winokur, senior vice president of digital media, business development and strategy at Starz Media and lead executive for Starz Digital Media. "The teaser video gives users a good overview of the new Spartacus: Vengeance The Game, which takes on a greater level of sophistication by adding new elements such as improved visuals, multi-fighter battles, a more robust game economy, advanced game progressions and more varied strategic options."