SNTV adds extra definition to sports broadcast

Editor ©RapidTVNews | 17-01-2012

The joint-venture between Associated Press (AP) and IMG Worldwide, Sports News Television (SNTV), has announced the latest phase in its evolution with a high definition (HD) Sports News service.

AP’s strategy is to see all news content available in HD by the second quarter of 2012. The company says that the move to HD in sports will give news customers more choice in how they receive content, whether in HD or SD, both in the traditional broadcast market and on digital platforms.
AP’s video business transformation program HD delivery forms a key part of a major transformation of its video business which has seen a marked change in the way it gathers, produces and distributes news to its customers. This has involved a series of upgrades, including the introduction of more than 200 HD cameras, upgraded mobile satellite trucks and enhanced backhaul capabilities to handle the HD signal.
Video news bureaux around the globe have also been upgraded to the latest generation of video editing, compression and transmission technologies and state-of-the-art HD Master Control Rooms (MCR) are being constructed in more than 20 locations including London, New York and Washington, D.C.
Said SNTV Managing Director Martin Kay: “We are very excited to be the first sports news agency to offer high definition in time for a huge year in sport. We start with the Australian Open, then the African Cup of Nations, Euro 2012, the London Olympics, the Ryder Cup and the T20 Cricket World Cup. This is in addition to our on-going coverage of football, tennis, golf, U.S. sports and more – it’s set to be a glorious year for sport in HD."
Added AP Senior Vice President and SNTV Board Director Daisy Veerasingham: “Delivering SNTV in HD is a major milestone. The appetite in the sports industry for HD content is strong and with the major year ahead, SNTV’s customers will be getting the content they want, when, where and how they want it.”