LOVEFiLM delivers Disney to online video portfolio
Editor ©RapidTVNews | 17-01-2012
In the latest of a series of deals intended to bolster its content proposition, just as it faces unprecedented competition, LOVEFiLM has signed a streaming deal with Disney UK to launch ABC TV on Demand in the UK.
The branded subscription video on demand (SVOD) service, ABC TV On Demand, will offer LOVEFiLM members on-demand streaming access to ABC Studios' library of hit network and cable series. ABC will now join the BBC, ITV, Sony Pictures Television, StudioCanal and Warner Brothers as part of the Amazon subsidiary’s portfolio which now claims two million members for its online video offering.
With ABC, shows will be launched as full seasons after their first run on UK pay and/or free TV. Previous seasons of some series will even be available to members before the next season airs on UK television.
Content will include series such as Castle, starring Nathan Fillion; all six seasons of Lost; Golden Globe and Emmy-winning Desperate Housewives; comedy Happy Endings; medical drama Grey's Anatomy; Ghost Whisperer - starring Jennifer Love Hewitt; Brothers & Sisters, which earned actress Sally Field an Emmy, will also be available on-demand later in the year.
Like all other LOVEFiLM Instant offerings, the content will be available on internet-connected devices including the PC, Sony PlayStation3, Microsoft Xbox 360, Apple iPad, web-enabled TV sets and Blu-ray players.
Commenting on the deal, Simon Calver, CEO of Amazon's LOVEFiLM, said: "[The] deal with Disney brings [users] access to some of the best American TV content ever produced."
Catherine Powell, senior vice president / general manager, Media Distribution, The Walt Disney Company EMEA added: "ABC TV On Demand is home to high quality, compelling US drama, produced by ABC Studios, and launching this service with LOVEFiLM means we are able to offer viewers more choice and flexibility in how and when they can view full seasons of these gripping shows, through one easy-to-use service."