Chilean pay-TV market shows strong growth
Juan Pablo Conti ©RapidTVNews | 18-01-2012
In just three years, the penetration of pay television in Chile has grown 33% to stand now at a record 61% of the country's households.
The latest figures were released by the Latin American Multichannel Advertising Council (LAMAC), which highlighted the fact that – unlike years past – the current market growth is not being fuelled exclusively by wealthier sections of the population.
Among middle-class families, pay-TV penetration expanded by 5% in the last 12 months. During the same period, the so-called 'D segment' registered an even more robust growth rate: 17%.
Within this social segment – traditionally the least able to afford multichannel services – one in every two people is already subscribed to a cable TV, DTH or IPTV package, according to Lamac.
An age break down of the growth registered during the past year shows that pay-TV consumption is increasing in all ages. However, a trend has emerged whereby the older the age group the stronger the demand that these services have been enjoying as of late.
Among the youngest audiences (4-to-11-year olds), pay-TV penetration expanded by 4% between January 2011 and January 2012. In 12-to-17-year olds, there was a 6% jump. Market penetration in adults (18-to-49-years olds) increased by 8%, while over-fifties saw the largest year-on-year increment: 9%.