Advantage tennis fans as Ooyala offers Oz Open online for free
Tennis Australia, the governing body of tennis within Australia, has named digital video solutions provider Ooyala as its official online media partner for streaming live matches, and highlights.
And in a wonderful bonus for tennis fans, the Ooyala service of “The Grand Slam of the Asia Pacific” at australianopen.com is available free of charge. This is the first time the Australian Open will be delivered online on such a basis.
Tennis Australia says that it selected Ooyala as its official online media partner for its ability to quickly integrate its personalised digital video solutions with australianopen.com to create a premier live sports video experience that will attract millions of visitors from around the world over the course of the tournament.
In addition to helping Tennis Australia monetise its online video offering with video advertising tools, Ooyala’s digital video technology has seen use ensuring multi-device delivery to tablets, smartphones and other mobile platforms, and through syndication of videos to YouTube and other news and sports websites. Ooyala is also handling geographic content restrictions to comply with Tennis Australia’s broadcast partner requirements.
“This is an important first for tennis and the world of sports, delivering the excitement and action of the Australian Open to people around the world who otherwise may never experience the tournament,” said Steve Wood chief executive officer of Tennis Australia. “Ooyala’s [technology and services address] the myriad of challenges involved in sophisticated delivery of a live video project of this scale. We are thrilled to be working with their team to take the Australian Open to the web for free for the first time.”