Germany fires up analogue switch-off campaign

Jörn Krieger ©RapidTVNews | 19-01-2012

German broadcasters want to make viewers aware of the upcoming analogue switch-off via satellite through another special campaign week from 21 to 28 January 2012.
Households will be informed mainly through intensified captions and rolling screen announcements shown during regular TV programmes. The warnings will only be transmitted on the analogue transponders, thereby solely reaching the viewers affected by the move.
There will also be editorial reports as well as TV and radio spots. The channels' teletext services and websites also carry information.
On 21 January 2012, 100 days will remain until Germany's TV and radio broadcasters will terminate their analogue DTH distribution on Astra (19,2° East). From 30 April 2012 at 3 CET in the morning all German satellite satellite feeds will be digital.
To continue reception, analogue households will have to upgrade their equipment for digital reception. In order to prevent shortage of hardware and other parts at local retailers, viewers are recommended not to wait until the last day, but to purchase the necessary equipment now.
The German broadcasters have already carried out several campaign weeks since April 2011 to raise awareness for analogue switch-off via satellite.