YOU On Demand signs carriage deal with Jilin Cable
Louise Duffy ©RapidTVNews | 20-01-2012
Chinese pay-per-view and VOD platform YOU On Demand has reached an agreement with Jilin Cable in Jilin province to promote VOD content.
In support of Jilin Cable's annual content promotion that will last throughout the first quarter of 2012, YOU On Demand will make select Hollywood blockbusters as well Chinese film hits available via Jilin Cable's transactional video on demand (TVOD) service. Jilin Cable has approximately 2.95 million subscribers, with 2.1 million VOD-ready customers.
During the promotion, both parties have agreed to work towards a long-term carriage agreement in anticipation of a full launch of the YOU On Demand service in April. Upon launch, Jilin Cable customers will be able to access YOU On Demand's library of Hollywood blockbusters as well as a broad selection from independent filmmakers and Chinese film hits.
"The Spring Festival is the perfect time for YOU On Demand to partner with Jilin Cable," said Shane McMahon, chairman and CEO of YOU On Demand.
"We are excited to be bringing the best in home entertainment to Jilin subscribers during this very special time of year."