France 24 received into 235 million homes
Pascale Paoli-Lebailly ©RapidTVNews | 20-01-2012
French international news channel France 24 has extended its distribution worldwide to 235 million TV homes, gaining 33 million households over 2011.
Over five years, France 24 has now increased its distribution three-fold. The breakdown shows that 70 million TV homes receive it by satellite free-to-air and 50 million as part of a satellite offer.
Cable, IPTV/ADSL and Free DTT (in French Overseas Territories, Italy, Denmark, US) respectively account for 27 million, 19 million and 17 million TV homes.
52 million households receive France 24 as part of other channels schedules, available either on 24-hour basis or via part-time distribution in one, two or three of its language versions (English, French and Arabic). Reportedly 183 million homes have a 24/7 access contrary to 52 million who can watch it several hours a day.
In Europe, France 24 increased its distribution by 10% last year and currently has a penetration rate of 75% across the continent. In Asia-Pacific, North and South America, the channel expanded its distribution by 10 million television households in each zone.
In the North Africa-Middle East zone, the channel displayed an 8% growth in 2011 to reach a penetration rate of 98.5% throughout the region. In Sub-Saharan Africa, France 24 has a coverage rate of close to 95%.
“France 24 has achieved optimum distribution in Europe, the Middle East and in Africa. Now we have to expand massively into new zones, in new ways and adapt to the demands of local operators, particularly in Asia and North America,” Frank Melloul, Head of Strategy and Development for Audiovisuel Extérieur de la France, commented.