BBC World News extends SFR content deal

Editor ©RapidTVNews | 25-01-2012

Leading French telco SFR has extended its World News content deal with the BBC across its neufbox TV satellite, DSL and fibre offers.
The upshot is that formerly included in the package le Bouquet Sélection, BBC World News will be available on SFR’s neufbox and neufbox Evolution offers reaching more than 16 million homes across France.
BBC World News is available in 300 million homes globally, broadcasts news, interviews, documentaries and lifestyle programmes, including World News Today, the European evening-peak news programme and broadcasts weekdays at 2000hrs (CET).
Commented Colin Lawrence, Commercial Director, BBC World News: "This is a major step forward for BBC World News, making us available to an even bigger French audience. We know French viewers value our intelligent, high-quality international news and we're delighted to welcome SFR neufbox TV subscribers to the BBC World News channel. We will aim to bring viewers the best of BBC journalism, providing trusted information and in-depth global analysis. This is such an important year for international news, with pivotal stories such as the global economic crisis, US and French elections and the Arab Uprising and BBC World News will bring SFR subscribers to the heart of these critical international stories."