Apple TV rises under the radar as product juggernaut rolls on

Editor ©RapidTVNews | 25-01-2012

In an ever changing world there are very few certainties: the enduring, insatiable appetite for people to but iPads, iPhones and other Apple products seems to be one of them.

In a performance that has exceeded even the truly demanding expectations of Wall Street, 2012 first quarter of its fiscal 2012 which ended 31 December 2011, Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion.
Just as a way of assessing just how well Apple has performed in the middle of the worst economic conditions for generations added to a welter of competitors most notably those using the Android operating system who had flooded the Christmas buying period with product, for the quarter twelve months twelve months earlier it reported revenue of $26.74 billion and net quarterly profit of $6 billion.
In the quarter, Apple sold a staggering 37.04 million iPhones in the quarter, 128% unit growth over the year-ago quarter thanks to the arrival of the iPhone 4S, and 15.43 million iPads, a 111% year on year unit increase. It also sold 5.2 million Mac computers during the quarter, a 26% unit increase.
“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”
Among these new products will be the next generation Apple TV which, as rumoured widely, will take the form of a TV set rather than a discreet box as it has been to date and which has traditionally been regarded as something of a flop.
Yet at the press conference to announce the results, Apple CEO Tim Cook revealed that the company had sold 1.4 million Apple TVs during the quarter. Whilst understated and not in the league of the aforementioned flagship products, it is represents a hugely impressive achievement accounting for a third of the total 4.2 million shipments the product line has made since launch.