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Thread: Sky Italia adds 13 in HD

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    Sky Italia adds 13 in HD

    Sky Italia adds 13 in HD
    09.43 Europe/London, January 27, 2012 By Julian Clover

    Sky Italia is to add an additional 13 high definition channels to its programming packages from February 1, bringing the total number of channels broadcast in the format to 52.

    The satcaster said that over 70% of its 5 million strong installed-base now subscribe to the HD pack.

    The 13 new channels are MTV Live HD, Extreme Sports Channel, Fox Life, Real Time, Eurosport 2, ESPN America, Discovery Science, Discovery Travel & Living, History, Nat Geo Wild, Nat Geo Adventure, Gambero Rosso and Disney Channel.

    Murray Barnett, vice president, sports channels and syndication, ESPN – Europe, Middle East and Africa said, “Both Sky and ESPN have been pioneers in high definition television and other television technologies. This agreement continues to expand how we serve fans in Italy with the very best sports events and television experience. ESPN America viewers can look forward to dynamic HD quality coverage of all the top sport direct from the US.” The HD version of ESPN America is already broadcast in the UK and Germany.

    Another sports network to be added to the bouquet is the Extreme Sports Channel, which promiseschannel favourites Mantracker, Fantasy Factory and Dew Tour all in the HD format.

    “Extreme Sports Channel’s globe-trotting challenges, exhilarating documentaries and action sports championships are perfect content for HD viewing,” said Louise Cottrell, Chello Zone’s VP Affiliate Sales. “We’re looking forward to working with Sky to launch the Extreme Sports Channel brand in Italy as part of their Entertainment package, and expect the new high definition feed to roll out across the rest of EMEA in the coming months.”

    Sky Italia’s first HD broadcast was made in 2006 with the Champions League final match between Arsenal and Barcelona.

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    Re: Sky Italia adds 13 in HD

    Sky Italia adds higher definition

    Editor ©RapidTVNews | 27-01-2012



    Sky’s Italian subsidiary is to add 13 HD channels to its offering, bringing to 52 the total channels in its HD pack.
    Already more than 70% of the over 5 million Sky Italia subscribers have chosen HD programming and the 13 new channels, to be launched on 1 February 2012, will encompass sport, cinema, entertainment, TV series, kids’ programs, documentaries, travel, food and wine, music, technological innovations, scientific discoveries.
    Extreme Sports Channel HD and MTV HD have been cited as the stand out addition to the programming portfolio. The latter will be the station’s first music channel in HD and will be dedicated to the best of international content. Wide coverage will be given to live shows and the most important music events, with appointments such as MTV World Stage, MTV Unplugged, Isle of MTV and Ibiza Rocks.
    The launch of Extreme Sports Channel on Sky Italia HD marks the channel’s international debut in high definition (HD), said broadcaster Chello Zone for whom content management and delivery will be managed by sister company Chello DMC. The inaugural launch on Italy’s Sky platform sees the channel’s entrance into the HD market and from there it will begin rolling out to operators across the EMEA region. Chello DMC will deliver the localised play-out solution for the SD and HD feeds that will enable Extreme Sports Channel to tailor its content and commercial opportunities to the local market. Extreme Sports Channel will be Chello Zone’s third channel brand available on the Sky platform in Italy, joining Horror Channel and children’s channel JimJam.
    “Extreme Sports Channel’s globe-trotting challenges, exhilarating documentaries and action sports championships are perfect content for HD viewing,” said Louise Cottrell, Chello Zone’s VP Affiliate Sales. “We’re looking forward to working with Sky to launch the Extreme Sports Channel brand in Italy as part of their Entertainment package, and expect the new high definition feed to roll out across the rest of EMEA in the coming months.”
    Robin Kroes, Vice President, Commercial, Operations and Corporate Development at Chello DMC added: “The trend towards country specific channels in both SD and HD continues as clients look to further enhance their offerings. Chello DMC is leading this charge with cost effective and leading-edge solutions that optimise channels to create richer and deeper experiences for both their advertisers and audiences”.

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