Saudi takes 45% of Gulf ad spend, plans TV ratings in 2013
Rebecca Hawkes ©RapidTVNews | 30-01-2012
The advertising market in the Gulf States is now worth SR8.4 billion (US$2.2bn), with Saudi Arabia comprising 45% of the total, according to the Kingdom's Undersecretary for Information Abdul Rahman Al-Hazaa.
Speaking at the Saudi Advertising Market Symposium 2012 in Jeddah on Saturday (28 January), Al-Hazaa also announced that Saudi Arabia's Ministry of Culture and Information is to set up a closed joint-stock company to measure television ratings.
The television audience measurement (TAM) contract will be awarded in April with operations beginning in March 2013, according to the Saudi Gazette.
The Arab region currently ranks 12th in global advertising markets, with Saudi Arabia taking the second highest slice of the region's advertising pie, said the symposium's keynote speaker Sami Raffoul, founder, Pan Arab Research Centre (PARC).
"However, I expect that the Kingdom will soon rank 43 in the global advertising market, with a total volume of over $2 billion," Raffoul is quoted as saying by the Saudi Gazette.