Starz shines with 500-title content deal with Lionsgate

Michelle Clancy ©RapidTVNews | 03-02-2012

Premium cable stalwart Starz Entertainment has signed a multiyear film licensing agreement with Lionsgate to broadcast 500 Lionsgate movies across the 17 US Starz channels.
Stations involved include STARZ, ENCORE and MOVIEPLEX, and related HD, On Demand, HD On Demand and online advanced services.
This is Lionsgate's first long-term library deal with Starz Entertainment and will cover dozens of recent its releases, including The Expendables, The Last Exorcism, Conan The Barbarian, Abduction, From Prada to Nada, Margin Call, Red State, Precious, Rambo, Alpha & Omega, From Paris with Love, The Good Guy, Rabbit Hole, 3:10 To Yuma and others.
The goal for Lionsgate is to eke some money out of its library catalogue as well. To that end, many movies from the popular Tyler Perry movie franchise are included, as well as films from the Saw horror franchise. Other popular titles licenced include Crash, The Punisher, Punisher: War Zone, Monster's Ball, The Blair Witch Project, Reservoir Dogs, Dirty Dancing, The Jazz Singer and Meatballs.
"This is another significant step in the on-going monetisation of our 13,000-title filmed entertainment library, and we're delighted to extend and expand our productive long-term relationship with Starz, with whom we most recently partnered on the television series Boss," said Jim Packer, Lionsgate president of worldwide television and digital distribution. "Lionsgate remains committed to tapping traditional and digital buyers alike as we explore ways to unlock the value of our vast filmed entertainment library asset."
As for Starz itself, it's a way to meet "long-term pogramming goals," executives said.
"We are always striving to secure a long-term pipeline of quality library content to complement our first-run output film programming from Disney and Sony," said Stephan Shelanski, executive vice president of programming for Starz.