Telekom to attack Sky in Bundesliga rights battle

Jörn Krieger ©RapidTVNews | 06-02-2012

In the race for the TV rights for Germany's domestic football league Bundesliga, Deutsche Telekom wants to submit a bid for the by far most important rights package: the live coverage of the games on traditional pay-TV.

With the move, Germany's national telco would attack pay-TV broadcaster Sky Deutschland which is currently transmitting all matches via cable and satellite, according to German news magazine "Der Spiegel".
The battle for the rights between 2013 and 2017 will begin this week. Telekom, which currently only holds the IPTV rights, also eyes the satellite rights this time, the magazine reports with reference to managers at the telco.
If Telekom manages to win the rights package which currently costs around €225 million per year it would thereby also get the cable rights in which the company is not interested in. It could subsequently sublease the rights to cable operators.
Since September 2011, Telekom has been offering a DTH version of its IPTV platform Entertain to satellite households on Astra (19.2° East), but the package lacks the key element of live Bundesliga coverage as the satellite rights are held by Sky Deutschland.