Braves unveil new logo, alternate jerseys

By Mark Bowman / | 02/06/12 10:17 AM EST

ATLANTA -- The Braves will begin wearing an alternate jersey that looks much like the ones Hank Aaron and Eddie Mathews wore when they helped introduce Major League Baseball to Atlanta.
There will be a nostalgic feeling in the air this year when the Braves wear their newest alternate jerseys during Saturday and Sunday home games. The cream-colored jersey design is very similar to the one the franchise was using when it moved from Milwaukee to Atlanta in 1966. It will be worn with cream-colored pants and the traditional navy cap with red brim.
"I think the look is fantastic," said Derek Schiller, Braves vice president of sales and marketing. "It is very classic and fitting of our tradition. It pays respect to the period when the team moved to Atlanta and when Hank Aaron and others donned the uniform."

The new patch will have two crisscrossing tomahawks, the year "1876" -- the franchise's first season -- and the words "Atlanta Braves."

Aaron, Chipper Jones, Brian McCann and Dan Uggla were present when the Braves unveiled the new look during a season-ticket-holder gathering at Turner Field on Monday morning. The jerseys will feature the traditional Braves script in red across the chest minus the tomahawk. There will be red numbers on the front and back, navy piping, navy player letters and a new logo patch on the left sleeve.
Instead of utilizing the old "screaming Indian" patch that was used in the past, the new patch will have two crisscrossing tomahawks, the year "1876" -- the franchise's first season -- and the words "Atlanta Braves."
"It is really a timeless uniform," Schiller said. "You could wear this jersey today and our hope is that 10 or 20 years from now, it would be just as appealing to our players and fans."
Along with all Saturday and Sunday home games, the new alternate uniform could be worn on some special occasions.
This is the club's first home uniform change since it introduced alternate red jerseys before the start of the 2005 season. The plan is to continue wearing the red jerseys for all Friday night games in Atlanta. But the Braves will likely stick with their traditional white uniforms when they host the Brewers for their home opener on Friday, April 13.
"We always want to give our fans another way to show their pride and allegiance to the team," Schiller said. "By putting out a uniform like this it's just another way they can connect with the Braves. I think it extends our brand. Obviously there are some opportunities to sell the jersey, which is great. But the primary reason is we really wanted to create a look that focuses on the history and tradition the Braves have created."