TELUS launches Optik TV mobile TV Everywhere service
Michelle Clancy ©RapidTVNews | 08-02-2012
TELUS is embracing the TV Everywhere concept by extending its successful Optik IPTV services to mobile devices through its ‘Optik on the go’ offering in Canada.
Few details are yet available, but TELUS will offer Optik customers and TELUS wireless subscribers in Alberta and British Columbia the opportunity to take their TV service with them on the go, and the service provider plans on "simultaneously extending opportunities for revenue generation to its growing customer base."
TELUS said it is differentiating its consumer video experience in an increasingly competitive market. "Our vision for Optik on the go is to offer customers a simple, straightforward way to view Optik TV content across any number of mobile screens or devices," said David Fuller, CMO at TELUS.
Launched in June 2010, Optik TV is powered by TELUS’ fibre-optic network. Optik TV offers innovative functionality features such as PVR Anywhere, and more than 500 channels, including more than 100 in high definition.
To enable the service, the operator has employed Cisco’s Videoscape technology to launch a fully hosted video content management platform to increase service velocity.
"Service providers like TELUS are well-positioned to do for the TV experience what the mobile Internet did for the cellphone – allow anywhere, anytime access," said Pankaj Patel, senior vice president, Engineering and general manager, Cisco Service Provider Business. "Today’s consumers want a personalised video experience, regardless of location or device."
TELUS will use the Cisco Videoscape Media Suite, a cloud-based service, to manage and publish content across multiple screens. Cisco Videoscape software clients for a wide variety of home and mobile devices and Cisco design and application development expertise are part of the deal too, bringing together interdependent cloud, network and client components into a single integrated solution.