Simavelec predicts around 7 million TV sets sold in 2012

Pascale Paoli-Lebailly ©RapidTVNews | 08-02-2012

The French consumer electronics industry association Simavelec is predicting a bounce-back for the French TV market in 2012 with an average of 7 million TV sets to be sold.

This average reached 2.5 million in the eighties, 3.5 million in the 90’s, and 5 million in the ten years of 2000. “2010 and 2011 were exceptional years with respectively 8.5 and 8.7 units sold, mostly due to the digital switchover and the growth of flat screens,” Simavelec president Philippe Citroën revealed at a press conference.
In the same time, Citroën confirmed the broadcast quality of the new TV sets will be enriched owing to a better quality of image, the advent of OLED (organic light emitting diode) screens, the improvement of 3D TV offers (700,000 unit sold in 2011), better ergonomics and the growth of connected TVs. Citroën did however also highlight the lack of visibility regarding HbbTV hybrid services. Convergence will also be in the heart of a new TV experience, he asserted, predicting more than 200 million screens will interact with others.
In such a context, Simavelec is pleading for re-thinking the way TV creation is financed, and changing the private copy levy. This special tax charged on purchases of recordable media is allocated to the creators of contents. “Constructors and then consumers are overpaying €100 million each year,” the organisation argued.