In Mexico, no one sells more 3D TVs than LG
Juan Pablo Conti ©RapidTVNews | 09-02-2012
Korean consumer electronics manufacturer LG Electronics has beaten competition from Sony and Samsung in the battle to be crowned Mexico's 2011 top seller of high-end TV screens.
According to data gathered by market research firm NPD Group and reproduced by Korean news agency Yonhap, LG captured 33% of new sales of 3D televisions in Mexico last year.
With 32.6% of shipments, Japanese vendor Sony was pipped into second place, while Samsung grabbed 27.1% of the market.
This year, LG plans to boost its Mexican production of 3D screens by up to 30% compared with its 2011 manufacturing output. Should the company indeed meet such a target, it will have churned out some 6.5 million units by the end of 2012.
This aggressive expansion plan for what constitutes one of Latin America's key digital entertainment markets is part of a wider strategy from LG, as the company looks to end domestic rival Samsung's reign as the world's biggest brand in high-end TV screen sales.
To that end, LG has set itself the target of increasing its global share of 3D TV shipments by a minimum of 25% during 2012.