AT&T, Starz sign multiplatform TV rights extension
Michelle Clancy ©RapidTVNews | 14-02-2012
AT&T and Starz have agreed to a multiplatform, multi-year extension of the Starz-AT&T U-verse TV carriage deal, which covers Starz Entertainment's premium channels, HD, on-demand and authenticated online services.
Financial terms and other deal specifics were not disclosed but Dan York, president of content at AT&T said: "Starz provides some of the highest quality movie content on television, and AT&T is pleased to have reached an agreement to continue to offer their services to our subscribers across platforms…Our agreement with Starz helps us with important strategic content initiatives, and continues to give us more flexibility in the products and services we bring to our customers."
Unlike Netflix, with whom Starz recently left behind a partnership to offer content within the standard Netflix membership fee, the telco offers a distribution channel for the cable channel's premium rates.
"AT&T has historically done a tremendous job in selling our premium services to U-verse subscribers," added Ed Huguez, executive vice president, sales and affiliate relations for Starz Entertainment. "We are very pleased to continue and expand our relationship with AT&T U-verse across various platforms. With such a robust multi-platform content offering, together we are in a strong position to drive further subscriber gains and increases in customer satisfaction."
AT&T U-verse TV subscribers receive 19 Starz Entertainment premium channels and feeds (including West Coast feeds), including Encore, Indieplex, Retroplex and Movieplex.
The agreement also extends AT&T U-verse's offering of the Starz, Encore and Movieplex online franchises, and authenticated online advanced services for AT&T subscribers to watch on PCs, Macs, tablets and portable devices via U-verse TV, U-verse Online, U-verse Tablet and U-verse Mobile.
Starz Entertainment on-demand services for U-verse TV subscribers include five distinct HD channels, West Coast feeds and a 3D channel.