Retrans fees rise over 2011
Joseph O'Halloran ©RapidTVNews | 16-02-2012
In a clear indication as to why the issue is so eagerly fought by protagonists, research by SNL Kagan has shown that leading US stations grew their average monthly retransmission fees per multichannel subscriber by 46.8% in Q3 2011.
The survey also found that the subscriber ranges were as high as 61 cents in the quarter, 35 cents more than in 2010.
SNL Kagan ranked Univision Communications as market leader at this level followed by Sinclair Broadcast Group, who banked an estimated $35.9 million in retrans revenue in third quarter 2011, at 49 cents per sub per month. Newport Television LLC and LIN TV Corp. ranked third at 48 cents each then CBS Corp., whose owned-and-operated stations generated an estimated $52.3 million in retrans revenue in third quarter 2011, ranked fourth with retransmission fees reaching approximately 45 cents.
Going forward, SNL Kagan anticipates that average retransmission fees will remain on an upward trend, given the amount of high value programming in 2012, including the Summer Olympics.