CTC flies with HOTBIRD
Joseph O'Halloran ©RapidTVNews | 16-02-2012
Leading Russian media company CTC Media has signed an agreement with GlobeCast envisaging the provision of uplink services to the HOT BIRD 8 satellite for the subsequent broadcasting of the international version of its programmes.
The channel operates three free-to-air television networks in Russia - CTC, Domashny and DTV (operating under the Peretz brand since October 2011) - as well as in Kazakhstan and a TV company in Moldova, boasting a combined potential audience of over 150 million people.
As a result of the new distribution agreement with GlobeCast, CTC-International will thus available to cable and satellite TV subscribers in more than 120 million households, or around 65% of all the households in the satellite's coverage area which encompasses Western and Eastern Europe, as well as a number of countries in North Africa, in the Middle East and Central Asia. The channel can also be received on the cable networks of any country in the HOT BIRD 8 satellite coverage area.
Explained Boris Podolsky, CTC Media's acting Chief Executive Officer, Chief Financial Officer: "We are pleased with the success of CTC-International, which is actively growing and developing. The channel's expansion is both the result of signing agreements with new platforms and entering new broadcasting territories, as well as expanding our circle of partners in those areas where CTC-International is already present. This deal will allow Russian speakers in Europe, which is an important area of development for us, to watch some of the holding's best TV shows in excellent quality."
Added Philippe Fort, Chief Operating Officer of GlobeCast said, "We are pleased to help CTC-International in its mission to bring quality programming to Russian-speaking audiences around the world. GlobeCast's presence in Russia, broadcast experience -- and worldwide facilities and network -- combined to make us ideally positioned for this crucial role."