Sky Germany selects Aspera for broadcast operations
Jörn Krieger ©RapidTVNews | 17-02-2012
German pay-TV broadcaster Sky Deutschland has picked US technology company Aspera to streamline its digital broadcast operations in Germany and Austria.
Sky Deutschland has deployed Aspera's next-generation file sharing, content distribution and automation frameworks which exploit the company's transport platform for automated ingest from global content suppliers, high-speed gathering of breaking news and sports from field reporters and complete video-on-demand orchestration.
According to Aspera, the need for an upgraded broadcast network infrastructure was initially driven by Sky Deutschland's increasingly demanding content contribution process. With many post-production partners providing short-form media content (advertising and promotions) and global content owners supplying long-form programming, it became necessary to look at a new solution to streamline broadcast operations.
"With this new deployment, we are looking to achieve multiple improvements in our content supply chain and shorten lead times on material procurement by automating the entire production process from the ingestion to the delivery," explained Francesco Donato, vice president of broadcast operations at Sky Deutschland. "We set out to implement high-performance, automated media ingest, delivery and distribution workflows."
"The broadcast operations people at Sky have a very forward looking vision when it comes to building the most efficient content supply chain in support of the company's main objective to provide the best entertainment experience to its subscribers on all screens," said Bruce Brewer, European sales director at Aspera. "The deployment of Aspera software technologies for content ingest, contribution and workflow orchestration is the ideal foundation for this new breed of broadcast infrastructure and we're delighted to be working with Sky in Italy, the UK and now Germany to achieve their vision."
In December 2011, Sky Deutschland launched Sky Sport News HD, a 24 hour sports news channel in high-definition. To supply up-to-the-minute content to the new service, journalists have been equipped with laptops with preinstalled Aspera software to directly upload video content at high speed from football games and other sporting events, very often over cellular UMTS networks.