Discovery launches in Colombia switches on
Iñaki Ferreras ©RapidTVNews | 17-02-2012
Discovery Networks Latin America/US Hispanic (DLA/USH) has officially inaugurated its offices in Bogota, in addition to its taking part in a team for local activities.
As reported in Rapid TV News, Discovery Communications has signed a strategic alliance with Colombia’s Ministry of the Information Technologies and Communication to produce high quality TV content. The deal will also see the company promote entertainment programs in the TV production world and establishes those programmes produced in Colombia to be transmitted through the channels of the Discovery's portfolio.
Based in Bogota, Discovery Colombia's new offices will work with the 11 local networks the company has in the country, including Discovery Channel, Discovery Kids, Animal Planet, Discovery Home & Health, LIV and TLC. The company intends to integrate a local team to work in different areas such as distribution, ad sales, marketing, communications and programming.
With nearly 20 years of experience working in the Colombian market, Discovery Communications' networks currently have one of the strongest and most prestigious content catalogs in the country's pay TV industry.