Spain's pay TV grows by 3%

Iñaki Ferreras ©RapidTVNews | 18-02-2012

The number of Spanish households with pay TV increased by 3% in the first half of 2011 to represent 21.9% of all households.
According to the latest Comisión del Mercado de las Telecomunicaciones (CMT) report two out of 10 Spanish households already have pay TV services, although there are differences depending on the size of the municipalities. Thus, higher service penetration rates occurred in populations with size between 200,000 and 500,000 and the lowest in municipalities with populations under 10,000 inhabitants.
Specifically, 32.1% of households in populations between 200,000 and 500,000 people have pay TV; 23.1% in populations of 10,000 to 50,000; 22.3% in populations from 50,000 to 200,000 inhabitants; 20.7% in the largest populations of over 500,000 inhabitants and 14.7% in the smallest, with fewer than 10,000 inhabitants.
Each of these households spent an average of 40.5 euros per month on pay TV, up 8% on the same period in 2010, although this figure refers only to cases where the television is not hired as part of a package with other services such as internet or telephone.
In the case of households that hired pay TV within a package including fixed telephony and broadband, spending per household - excluding other possible additional costs such as those on the decoders - stood at 54.4 euros per month, 1.6% less than the same period in 2010.
Since 2006, the penetration of pay TV has remained fairly stable. The main reason stated by households for not having pay TV is that free TV is enough (three out of four households shared this view).
Behind them, other reasons are that pay TV in Spain is expensive (33.7% of households); it is not necessary (30.6%); they are not interested (22.6%); they do not watch much television (21.5%); and the supply of channels and services is not very attractive (5.9%).