TV marketing agency MLCE expands into Latin America with Costa Rica office
Gabriel Miramar-Garcia ©RapidTVNews | 21-02-2012
Targeting companies looking to expand brand-awareness campaigns into the growing Latin American TV arena, advertising and marketing firm Mark Lugo Creative Entertainment has opened up shop in Costa Rica.
A new office in San Jose, Costa Rica will focus on both English and Spanish campaigns, across a range of strategies that includes product placement, music videos, traditional TV commercials and multimedia/multiplatform.
"We feel this is a good time to do business in Latin America, especially Costa Rica," said Josh Greene, vice president of operations for Latin America, peaking to a Costa Rican business publiscation. "It serves as a great home base for our Latin American operations. It’s only a two and half hour flight to Miami," he said.
The company will leverage connections with Hollywood directors, actors, writers and other professionals to bring a new dimension to Latin America, he added.