'30 Beats' secures Americas distribution for same-day VOD

Gabriel Miramar-Garcia ©RapidTVNews | 21-02-2012

Indie film specialist Roadside Attractions and Lionsgate have acquired U.S. and Latin American rights to distribute Alexis Lloyd's new film, 30 Beats.
The La Ronde-inspired movie will be released both in theatres as well as on video on-demand (VOD) on 1 June.
The release of the film will be the latest in a string of same-day-as-theatres on-demand launches for independent film. The strategy is gaining steam, particularly in light of the recent success Roadside Attractions had with releasing Wall Street drama Margin Call on both platforms. At the Sundance Festival 2012, it also acquired the rights to Arbitrage, starring Richard Gere, for which it will employ the same strategy.
The plot follows Paz de la Huerta, Justin Kirk, Lee Pace, Thomas Sadoski, Jennifer Tilly, Ingeborga Dapkunaite, Jason Day, Vahina Giocante, Ben Levin and Condola Rashad around a New York that is sweltering under summer heat. The characters fall in and out of bed with each other as they learn about what love means in their lives.
"We're excited to bring Alexis Lloyd's provocative film about love and relationships to both theatrical and VOD audiences this spring," said Roadside co-president Howard Cohen, in a statement.
Theatre owners have thus far been accepting of smaller indie films launching on VOD the same day they make their box-office debut, considering the assumed niche level of interest in such films. However, fearing ticket sales cannibalisation, theatre chains like AMC threatened to boycott Tower Heist, which was widely assumed to have "hit" potential. Their clout forced Universal Pictures to back off of the plan.