Comcast launches Streampix subscription VOD

Michelle Clancy ©RapidTVNews | 22-02-2012

Looking to improve the value of its cable packages, No. 1 U.S. cable MSO Comcast is planning to roll out Xfinity Streampix, a new subscription video-on-demand (VOD) service that will bring Warner Bros., Sony, Disney and Universal titles, among others, to existing subscribers for $4.99 per month.
Triple-play subscribers that take video, broadband Internet and and home phone service however get the service for free.
Comcast is not offering the service to non-subscribers, and so will not be taking on over-the-top (OTT) services like Netflix and Hulu directly. Rather, the move is part of a quest to shore up its multichannel base. It offers a pot-sweetener for bundled customers and perhaps an incentive to upgrade to the triple play for other cable subs. Comcast is still shedding customers, lest we forget, losing 17,000 video customers in the latest reported quarter.
The service is multiplatform as well: Comcast subscribers will be able to watch movies online, via mobile devices or on TV. Over the course of the year, it will add support for additional devices like the Xbox 360.
Titles available on Streampix include well-worn favorites like When Harry Met Sally, Brokeback Mountain and Stuart Little, along with NBC TV favorites like Married with Children, 30 Rock and Lost. Current season and new-release movies will be available as well, but specifics were not discussed. However in all, Comcast’s 22.3 million Xfinity cable subscribers will gain access to 75,000 television shows and movies.