MGM rolls out Hispanic network for women
Gabriel Miramar-Garcia ©RapidTVNews | 22-02-2012
Media powerhouse MGM has decided to get into the Hispanic market with the launch of Canal Ella, a 24-hour Spanish-language cable network for Hispanic women.
MGM calls the channel a "Pan-Latin American channel with a heavy Mexican component," which "focuses on the culture and traditions of our viewers."
The network is available in a half-million homes on Cablevision and some Comcast markets, along with Liberty Cablevision, Choice Cable TV and Claro TV in Puerto Rico. It targets the estimated 23 million adult Hispanic viewers in the United States.
Content, which is 60% original programming and 40% licenced, will be segmented by day. Topics include include Familia on Mondays, Look on Tuesdays, Casa on Wednesdays, Sabor on Thursdays, Ser on Fridays and Ella Weekend on weekends.
Hispanic programming has seen an uptick in terest lately, including Comcast's new Hispanic-owned channels, FOX's new Spanish-language broadcast channel, MundoFox, and the potential cable news channel being discussed by ABC and Univision.