Netflix inks exclusive content deal with Weinstein

Michelle Clancy 命apidTVNews | 22-02-2012

Netflix has added a significant feather to its content cap with a new deal with The Weinstein Company (TWC) for exclusive carriage rights to foreign language, documentary and certain other movies, including Oscar-nominated critics' darling The Artist.
The Artist, with 10 Academy Award nominations including Best Picture, will make its VOD debut exclusively on Netflix, not traditional cable, as will Undefeated, nominated for Best Documentary Feature.
Netflix has had trouble securing rights--let alone exclusive rights--to curremt programming and film offerings of late, weakening its competitive position vis a vis its traditional pay-TV rivals. Deals like this one gives it access to long-tail niche content that will set it apart when it comes to indie offerings.
Other titles covered by the deal include French-language Sarah's Key, starring Kristin Scott Thomas; French favorite The Intouchables; Madonna-directed W.E.; Shakespeare's Coriolanus, featuring Ralph Fiennes as actor and director; and Bully, about the epidemic of bullying in U.S. schools.
"We couldn't be happier to be working again with Harvey and Bob, who have an unmatched track record of creating critically acclaimed and commercially successful movies," said Netflix Chief Content Officer Ted Sarandos. "'The Artist' is a symbol of the Weinsteins' triumphant return to the top of the film business. Through deep passion, great taste and phenomenal vision, Harvey and Bob continue to surprise audiences and make history."