Connectivity the key for new Ericsson multimedia proposition
Editor ©RapidTVNews | 22-02-2012
A focus on Operations Support Systems/Business Support Systems (OSS/BSS), TV and Media and M-Commerce will be the four mainstays of a rebooted Ericsson multimedia business unit.
The division will feature a new name, Business Unit Support Solutions, in order to reinforce its commitment to support customers' business growth through solutions for customer experience, content management and delivery and mobile payments.
Coming off the back of its Telcordia acquisition in January 2012, Ericsson says that it that will consolidates its position as a leading player in the OSS/BSS market with key positions in service fulfilment, assurance, network optimisation and real-time charging, as well as significant capabilities to support operators’ end-to-end needs.
The company sees an increased need for operators to rapidly respond to changing consumer demands and the need for increased efficiency and innovation. To this end OSS/BSS will be marketed as a key element of any operator's network and business strategy.
For the TV and media business, Ericsson sees only more opportunity especially in the field of online video. It predicts that within five years, 90% of network traffic will be video content and regards it as essential to show a commitment to enabling operators and content owners to monetise video content through truly blended, multiscreen TV services remains.
Ericsson believes that as the increase in global broadband connectivity enables consumption of more video content on more devices, the challenges and opportunities in the growth sector continue.
Commented Per Borgklint, Head of Ericsson's Business Unit Support Solutions: "With the new strategic focus, we will strengthen our leadership as we build on our installed base and competence. We will capture the growth momentum in the selected areas and leverage on our acquisition of Telcordia.”