DW looks to LatinAmerica

Iñaki Ferreras ©RapidTVNews | 22-02-2012

German public broadcaster Deutsche Welle (DW) has begun a strategy of expansion into Latin American territories.
The new programmes will extend the usual issues with new formats and provide viewers worldwide news, information, services, debates, economy and entertainment. At the heart of its plan are new channels, more transmissions and a new design. In all Spanish language programming will be increased ten-fold, to 20 hours a day.
The company currently has about 850 partners in the LatAm region, while negotiations are underway with other stations in order to "increase our success, continue to regionalise the contents in the Spanish language, the company explained in a statement.
In addition to Spanish the global German TV station can be seen through six channels: DW - The basic channel for North America, Africa, Asia and Australia, which delivers 24 hours daily in English; DW (Europe) which will deliver 18 hours in English and six hours in German, three in morning and evening prime of them respectively; DW (Latin America) issued in Spanish 20 hours and four hours in German; DW (Amerika) issued 20 hours in German and English four hours; DW (Saudi ) with ten hours in Arabic and English 14 hours; DW (Asia) issued 20 hours in German and English four hours.